In this collective text, we introduce the vision and work of the Stadtlabor for Multimodal Anthropology at the Humboldt-University of Berlin and propose to explore the values of multimodal ethnographic projects, broadly construed. Thinking from our very explorations in multimodal production, foregrounding a concern on values is critical to share a conundrum that has been haunting us in recent times. Indeed, while engaging in various multimodal projects, we have been confronted with a predicament that we assume many multimodally-invested colleagues must have faced at some point: the problem of how to evaluate and even institutionalize multimodal anthropological projects. This question has started to become pressing when discussing our projects in different academic contexts. In what follows, we aim to expound on and discuss the particular challenges of evaluating multimodal productions and thus of institutionalizing values for the multimodal.